Canadian Diamonds – Are we moving from Canadian Diamonds Brands to Mine and Origin?
Canada Origin with mine designation seem to be what ethical buyers are looking for. A shift from brand requirement.
Canadian diamonds brands never really reached great heights. No Canadian diamond brand was ever recognizable as Nike or Coca-Cola, but that also said, the Polar Bear Diamonds brand was highly recognized at least in Canada as the most desirable and the most luxurious diamond brand.
Now days it’s rare to hear a buyer requesting a diamond by it’s brand, but many require a Canadian diamond with identifiable origin. Is it time to take a look at Argyle diamonds? Here’s a brand that demands a premium based on the mine origin-The Argyle mine Australia. It’s a brand as well as identifiable location and origin.
There’s no question in my mind that diamond is a commodity and as such, the brand attributes can create a demand. Attributes such as origin, ethical practices, Hearts & Arrows, and lately the emerging new kid on the block – the actual name of the mine the diamond came from.